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Ford Celebrates New Thinking With Ford Navotsav

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Ford Celebrates New Thinking With Ford Navotsav

Ford celebrated Ganesh Chaturthi in style with a unique installation of Lord Ganesha, made of auto spare parts. Aimed to highlight the importance of using genuine parts, the installation – consisting of disk brakes, fender, spark plugs, and clutch plate among others – was open for public viewing from August 18-20, 2017 at the Oberoi Mall in Goregaon. Created by artist Madhavi Khaitan from Workshop Q, the 6.5 Feet installation was unveiled by Saurabh Makhija, General Manager, Sales for Ford India.

Ford India is celebrating Ganesh Chaturthi in style with a unique installation of lord Ganesha, made of auto spare parts for this festive season. In collaboration with Workshop Q and with the help from talented artists like Madhavi Pittie and and Nishant Sudhakaran. Ford has turned spare parts into a big 6.5 feet tall avatar of Lambodar. The ideal is made of disc brake, fenders, spark plugs, clutch plates, chains, crankshafts, drive chains and a lot more parts from the catalog.

The idea of creating such an idol is aimed to highlight the importance of using genuine spare parts. The unique and special Gnaesha idol was unveiled by Saurabh Makhija, General Manager, Sales Ford India last week, when it was open for public viewing last week from August 18-20 2017 at the Oberoi Mall in Goregaon.

To strengthen the experience, the lord Ganesha installation will feature a special 12 cameras set up, allowing visitors to click a 180-degree photograph. Users will also be bale to upload their photographs on Facebook with the  #SelfieWithFordGanesha and stand to win a small Ganesha idol, also created with spare parts.

Having expanded the distribution of spare-parts through retail stores, Ford India has not only ensured that the genuine parts are always withing customer’s reach but also the convenience of getting the Ford serviced wherever the customer wants.

Talking about the uncommon design and Unique installation, Workshop Q, as being a green product design company, often experiments with discarded objects and materials from the city streets, factories, households and is proud to have made a beginning with auto spare parts- a challenge given to them by Ford India.

Courtesy : Ford India

I'm a hardworking, simple guy and still looking at the world with a childlike wonder. I run, hikes, over-drink tea and coffee. I am a hardcore coder and I love to do that. And if I hadn't gone into coding, I probably would have gone into painting and cooking or investment banking. Being a Bengali, I eat a lot and love to play football. I am a big fan of world movies and a great admirer of Bergman, Kurosawa and Tarantino.

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